Berlin, Germany Tens of thousands gathered in the German capital on Sunday, June 22, 2025, for the final day of Mary Jane Berlin, the world’s largest cannabis expo and festival, which wrapped its 2025 edition with record attendance, a booming exhibitor presence, and growing industry momentum amid shifting European cannabis policies. Held at Messe Berlin from June 20 to 22, the event drew over 60,000 visitors from around the globe, offering a multi-sensory experience that blended business, culture, music, and activism. Organizers said this year’s edition was “bigger than ever,” featuring more than 500 exhibitors showcasing everything from vaporizers and CBD cosmetics to advanced cultivation technologies and medical cannabis solutions. The expo opened Thursday with a business-to-business (B2B) industry day, followed by a three-day public festival combining exhibition halls, outdoor relaxation zones, and live music performances from artists including Haiyti, Samy Deluxe, and WizTheMC. U.S.-based cannabis influencers, such as Koala Puffs and Dope As Yola, also made appearances, drawing large crowds to talks and meet-and-greets.