SHOTLIST: ATHENS, GREECE (JULY 14, 2025) (ANADOLU – ACCESS ALL) 1. DRONE SHOT OF ACROPOLIS HILL 2. DRONE SHOT OF ATHENS CITY CENTER 3. HISTORIC HADRIAN’S ARCH (TWO SHOTS) 4. VARIOUS OF TOURISTS WALKING AROUND AND VISITING HISTORICAL SITES 5. VARIOUS OF DRONE SHOTS OF CROWDED BEACHES WITH PEOPLE SWIMMING AND SUNBATHINGATHENS, GREECE - JULY 14: While Greece continues to benefit economically from tourism, it is also seeking new solutions to challenges brought on by overtourism, including rising rents, infrastructure strain, and the depletion of natural resources. According to a report by the Institute of the Greek Tourism Confederation (INSETE), tourism generated €30.2 billion in direct revenue in 2024, accounting for 13% of the country’s GDP. When indirect impacts are included, the sector’s total contribution exceeded 30%. Tourism also represented 16.5% of total employment in the third quarter of 2024, with international arrivals reaching 35.9 million—an increase of 3.2 million from the previous year. However, Greek media have reported growing concerns over soaring rents in popular tourist areas and water shortages during peak summer months. The government is seeking long-term strategies to balance the sector’s economic impact with its social and environmental costs.