Storyline: 2025 CIFTIS sports forum focuses on business opportunities from sports economy [Voice_over] This year's CIFTIS is also focusing on the sports services market in China. Ambassadors, senior diplomats and global industry experts have gathered to map out the next frontier of the sports economy and the business opportunities from China. [Sound_bite] Geraldine McCafferty, Deputy head of mission, British Embassy in Beijing: "Our cooperation with China in the sports (industry) has grown steadily. Now we also admire China's remarkable achievements in sports from its Olympics expenses to the rapid development of its sports industry. Looking ahead, the UK is committed to deepening our sports partnership with China. We see exciting opportunities in sports events, youth development, sports education, green and inclusive infrastructure, and joint innovation in digital sports technologies." [Sound_bite] Andre Haspels, Dutch ambassador to China: "In the sports sector, the Netherlands and China have a longstanding cooperation and more specifically in ice skating, in indoor cycling, in football and in sports innovation." [Sound_bite] Wendy Harnan-Kajzer, deputy head of Inspectorate, Sports Grounds Safety Authority, UK: "From the experiences we've had in the UK, we've developed some different models for calculating the capacities of stadiums and for risk assessment approach to managing staffing and security approach. So I think we have some really interesting things to share there, and also their training and qualifications for staff working in the stadiums we can share with China. Now there are so many more features with artificial intelligence, facial recognition, and cameras that can count numbers of people in an area and so on. So this is all really useful. And the digital ticketing offers so many opportunities as well. And that's, I think, only just the beginning." [Restrictions : No access Chinese mainland]