Customers walked past Apple's flagship store on Kurfürstendamm in Berlin on Tuesday, September 16, 2025, as the company prepared to launch its new iPhone 17 lineup later this week. Apple said the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max will be available in Germany and other major markets beginning Friday, September 19. Pre-orders opened last week. The release of Apple's latest smartphone series is expected to draw long lines at Apple retail locations worldwide, continuing the company's tradition of high-profile product rollouts. The new devices, unveiled at Apple's September keynote in Cupertino, California, feature updated processors, brighter displays, and enhanced camera systems. Apple has also emphasized improvements in battery life and software integration with its iOS 26 platform. In Berlin, store employees readied promotional displays ahead of Friday's launch, while passersby paused to photograph the storefront.
Video Credit © Michael Kuenne/PRESSCOV?ZUMA Press