Storyline: Gold jewelry sales shine in China as peak wedding season nears [Voice_over] Ahead of China’s peak wedding season in October, gold jewelry is in high demand across the country as a vital nuptial essential. At this sprawling jewelry hub in Shenzhen City, a steady stream of newly engaged pairs shops for their perfect wedding gold, fueling a sales boom. Despite rising bullion prices, many insist gold is a non-negotiable wedding "must-have", whatever the cost. [Sound_bite] Customer: "We have a budget of 14,000 U.S. dollars for our wedding gold. We might as well just go for it now before prices go further up." [Voice_over] With soon-to-be-wed couples undeterred by the rally in gold prices, retailers at the market say sales have been good. [Sound_bite] Lin Wenbing, head, gold jewelry store, Shenzhen Shuibei market: "These days, the price of gold is basically rising by around two U.S. dollars a day. But actually, our sales are even better than previously." [Voice_over] According to analysts, global gold prices have gained more than 30 percent so far this year, bolstered by a soft dollar, strong central bank buying and heightened global uncertainty. [Restrictions : No access Chinese mainland]