The annual Moon Art Night Shimokitazawa in Tokyohas boosted local business as glowing installations and immersive performances attract flocks of visitors. Now in its fourth year, the moon-themed outdoor art festival kicked off on Sept 20 and has transformed the Shimokitazawa neighborhood into a bustling cultural and commercial hotspot. Organized by a Japanese railway company and the local business association, the event features concerts, food stalls, and interactive theater, drawing large crowds of visitors. One of the festival's standout attractions is a full moon-shaped installation with a diameter of seven meters. It has become a magnet for photo-takers and music lovers. "I saw this place on social media and thought it amazing. The moon is beautiful, and it's a great spot to relax with a drink," said a visitor. Other highlights include a glowing "Schrodinger's Cat" light exhibit and an astronomy-themed installation combining fluorescent threads with sound art. Using an application, audiences can explore major commercial facilities in the block following a 45-minute storyline The response has been enthusiastic, according to Yui Takeshima, director of the immersive play Cat Town. "We've welcomed around 2,000 viewers so far, which is an unprecedented number. And tickets for all 90-plus shows have sold out," said Takeshima. Over 100 local shops joined the festival this year -- the largest participation to date -- offering limited-time products and discounts. According to a food street operator, the number of visitors has more than doubled compared to previous years. "There are noticeably more visitors in the evening. We've visited several shops, and the feedback we received indicated a clear rise in the number of consumers and a surge in sales," said Yuki Nakamori, an employee of a local food street management company. The video shows: Tokyo, Japan - Recent 1. Various of visitors, moon installation, concert 2. SOUNDBITE (Japanese) visitor (name not given) (starting with shot 1): "I saw this place on social media and thought it amazing. The moon is beautiful, and it's a great spot to relax with a drink." 3. Visitors, moon installation 4. "Schrodinger's Cat" light exhibit 5. Various of astronomy-themed installation, visitors using astronomical telescope 6. Poster showing immersive play, 7. Information on immersive play on phone 8. Visitors 9. SOUNDBITE (Japanese) Yui Takeshima , director, immersive play Cat Town: "We've welcomed around 2,000 viewers so far, which is an unprecedented number. And tickets for all 90-plus shows have sold out." 10. Various of visitors, food stall, shop 11. SOUNDBITE (Japanese) Yuki Nakamori, employee, food street management company: "There are noticeably more visitors in the evening. We've visited several shops, and the feedback we received indicated a clear rise in the number of consumers and a surge in sales." 12. Various of visitors [Restrictions: No access Chinese mainland]