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China: China sees rising demand for fixed-price gold jewelry sets amid soaring bullion prices

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Storyline: China sees rising demand for fixed-price gold jewelry sets amid soaring bullion prices [Voice_over] In Shenzhen, gold stores have been crowded with customers during the National Day Holiday, particularly those purchasing gold jewelry for weddings. The pre-packaged fixed-price wedding collections have emerged as top sellers. One customer, Ms. Chen, said the fixed-price sets fit her budget while offering stylish designs, making them ideal for essential wedding purchases. [Sound_bite] Ms. Chen, Customer: "I'm choosing a wedding gift for my sister. The fixed-price set includes matching rings, earrings, necklace, and bracelet - perfectly coordinated. You don't have to put together a set on your own." [Sound_bite] Zhang Niman, Store Manager, Shenzhen gold jewelry store: "During the National Day holiday, these pre-matched 4-piece wedding sets have been particularly popular. It works out to about 10,000 yuan, or about 1400 US dollars, which is a pretty great deal." [Voice_over] Domestic gold prices have continued climbing during the holiday period, with major brands seeing pure gold jewelry prices exceed 1,100 yuan per gram. In line with this trend, many brands have also raised prices on their fixed-price gold sets." [Sound_bite] Liu Qiulan, Sales assistant, Shenzhen gold jewelry store: "We've raised fixed-price product tags by about 5 percent during the holiday. This ring, for example, increased from approximately 8,200 to 8,700 yuan." [Voice_over] Additionally, various promotions targeting wedding shoppers have also been rolled out during the holiday, including per-gram discounts and custom gift box offerings. [Restrictions : No access Chinese mainland]

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