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Mexico City’s ‘Sonora Market’ sees surge in New Year ritual sales

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SHOTLIST:

MEXICO CITY, MEXICO (DEC. 29, 2025) (ANADOLU - ACCESS ALL)

1. VISITORS SHOPPING AT TRADITIONAL SONORA MARKET

2. VARIOUS OF MAN GETTING RITUAL

3. VARIOUS OF VISITORS SHOPPING AT MARKET / SIPIRITUAL ITEMS

4. SHOP OWNER SPEAKING (Spanish)

5. VISITORS IN MARKET

6. CORN AND DOLLAR WRAPPED IN PLASTIC BAG MEXICO CITY, MEXICO - DEC. 29, 2025: Shoppers are crowding the aisles of Sonora Market this week, seeking amulets, candles, and herbal bundles believed to bring good fortune as Mexico City prepares to ring in the new year.

Known locally as Mercado de Sonora, the sprawling complex is the city's second-largest traditional market and a primary hub for "esoterica"—a blend of indigenous herbalism and spiritual practices. In the days leading up to Wednesday's New Year’s Eve celebrations, vendors reported a sharp increase in interest from patrons looking to secure economic prosperity, health, and love for 2026.

Stalls display a wide range of products, including candles, herbs, amulets, and ritual items, which many customers believe can influence luck and well-being. Visitors from across the city come to the market, particularly during the year-end period, to prepare for New Year celebrations.

The market remains a prominent cultural and commercial center, reflecting deeply rooted syncretic traditions where modern celebrations blend with ancient spiritual customs.

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