The strawberry festival held in Samoeng, northern Thailand, is dedicated to the fruit closely associated with love.

The four-day event showcases the area's agricultural importance and its diverse population of hill tribes who dress in their distinctive clothing.

Dozens of stalls are set up where fresh and dried strawberries are sold alongside strawberry wine.

Samoeng's 21st strawberry festival is dedicated to its famous fruit of love. The four day event showcases the areas agricultural importance and its diverse population of hill tribes, each with distinctive clothing. The white deer is Burmese Shan.
You can buy fresh or dried strawberries or strawberry wine.
Music, dance and competitions complement the major parade on the first day.