STORY: Low-carbon lifestyle gains popularity among young Chinese
SHOOTING TIME: April 22, 2024
DATELINE: April 22, 2024
LENGTH: 00:01:25
LOCATION: GUANGZHOU, China
CATEGORY: ENVIRONMENT/ECONOMY

SHOTLIST:
1. various of Cleer ARC 3 produced by Shenzhen Grandsun Electronic Co., Ltd.
2. SOUNDBITE 1 (Chinese): WU HAIQUAN, President of Shenzhen Grandsun Electronic Co., Ltd.
3. SOUNDBITE 2 (English): CARL FEY, Professor of Strategy at BI Norwegian Business School
4. SOUNDBITE 3 (English): CLAUS RETTIG, Member of the extended Executive Board of Evonik Industries, responsible for Asia Pacific Region

STORYLINE:

On Monday, a Chinese company released a zero-carbon open-ear headphone in south China's Shenzhen.

The Cleer ARC 3, produced by Shenzhen Grandsun Electronic Co., Ltd., obtained the carbon-neutral certificate by maximizing the use of recyclable materials, green electricity and equipment with low power consumption.

Wu Haiquan, president of the company, said they have been inspired by the nation's "dual carbon goals," which aim to peak carbon emissions by 2030 and realize carbon neutrality by 2060.

SOUNDBITE 1 (Chinese): WU HAIQUAN, President of Shenzhen Grandsun Electronic Co., Ltd.
"During the producing process, we prioritize selecting recyclable and eco-friendly materials. To address carbon emissions, we calculate and offset them by purchasing green energy, ensuring our products are carbon-neutral and environmentally sustainable. Green and low-carbon practices are not just options; they are integral to future development trends."

A growing number of young Chinese adopt a low-carbon lifestyle, as the country's drive to realize "dual carbon goals" serves to raise public awareness and nurture an expanding market for green products.

Hellobike, one of the leading bike-sharing companies in China, said its bike-sharing service covers more than 500 cities in China, with registered users surpassing 600 million.

By the end of 2023, the company had accumulated over 42 billion kilometers in cycling distance, equivalent to reducing carbon emissions by 1.9 million tonnes.

In China, the younger generation has displayed a particular interest in the low-carbon lifestyle. 

According to a 2020 survey by China Youth Climate Action Network, 95 percent of interviewed college students aged between 18 and 24 endorse a low-carbon lifestyle, while 62 percent of them are willing to pay a higher price for the sake of environmental protection.

Observers commend this trend of embracing green practices in China, believing China's accomplishments in this area will also yield benefits for the world.

SOUNDBITE 2 (English): CARL FEY, Professor of Strategy at BI Norwegian Business School
"I don't think I could have anticipated how much effort the Chinese people and the Chinese government would put into the green transformation. It's really been amazing."

SOUNDBITE 3 (English): CLAUS RETTIG, Member of the extended Executive Board of Evonik Industries, responsible for Asia Pacific Region
"Now, with the development, high-quality development approach of China, the green development, the opportunities for us are even bigger than even before."
  
Xinhua News Agency correspondents reporting from Guangzhou, China.
(XHTV)