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Millions of Brits admit they’re ‘brand snobs’
Millions of Brits admit to being ‘brand snobs’ and are more than happy to pay a premium for a label, according to research. More than half are prepared to fork out the extra cash for a well-known brand, despite claiming they also love the idea of bagging a bargain. Apple, Coca-Cola and Cadbury’s are among the brands Brits are most likely to buy because of the name, as well as Adidas, Costa, Starbucks and Ray-Ban. It also emerged more than a third of the 2,000 people polled admit to feeling pride when showing off items from a brand they like.
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From the blog
Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video
Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.
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