​​300km of arctic wilderness. More than 200 highly skilled sled dogs, a handful of expert guides and a group of ordinary people. This is Fjällräven Polar.

The seed for Fjällräven Polar was planted back
in the early 1990s when Fjällräven founder Åke
Nordin met Kenth Fjellborg, one of Sweden’s
leading dog-sled drivers. Kenth had participated
in Iditarod, the world’s toughest dog sled competition
through the harsh Alaskan wilderness,
and this inspired Åke.
For almost a decade, from 1997 to 2006, Fjällräven
Polar followed the Iditarod example: it was
a race. But in 2012, after a six-year re-grouping
hiatus, Polar was back and this time the focus was
not on racing; it wasn’t even designed for dog-sled
experts. It was for ordinary people.
It sounded crazy. Taking 30 or so people without
wilderness skills into one of the world’s harshest
environments: the Arctic tundra. But Fjällräven
believed that with the right support, gear and
mindset this adventure was anyone’s to have.
And Fjällräven was right. The event was a
success, most notably because of the spirit of
those first participants. They showed that with
guts and gusto, advice and guidance from experts,
and high-quality cold-weather gear anyone could
take on the challenge of Fjällräven Polar.

Editorial use only (TV/Web & Social Media)