A fire broke out at a major mall complex in Bangkok today (April 10), and distressing video shows a man jumping from a burning window to escape the flames.

The fire that started at CentralWorld, a complex that includes a hotel and office tower, started during the evening rush hour and has prompted emergency responses from rescue workers.

A massive cloud of black smoke billowed into the sky after the inferno started on the hotel's eighth floor, as hundreds were evacuated from the burning building.

This is the horrifying moment a hotel guest jumped to his death as flames ripped through one of Thailand's biggest shopping malls this afernoon.

The victim is said to have jumped from the tower at CentralWorld in Bangkok, Thailand, in a desperate bid to escape the inferno.

Dozens of fire engines rushed to the scene after flames broke out at around 6pm local time.

A massive cloud of black smoke billowed into the sky after the inferno started on the hotel's eighth floor. Thousands of people were evacuated from the complex in Bangkok’s central shopping district as fire crews tries to tackle the blaze.