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A huge mural by Generation Vegan activists calling on UK Prime Minister Rishi Sunak to go vegan has appeared in Shoreditch, London

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London, UK. 13 January 2023. Time: 12:00.

Generation Vegan has launched a 'Million Pound Campaign', challenging UK Prime Minister Rishi Sunak to go vegan for one month - for the sake of animals, the planet, the wild, our health, our farmers and our future.

Generation Vegan offering the Prime Minister £1 million to donate to a charity of his choice in exchange for going plant-based for one month.

Generation Vegan is a non-profit dedicated to educating people about the environmental, ethical, personal, and public health benefits of adopting a plant-based lifestyle.

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