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East African countries working to integrate tourism destinations

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STORY: East African countries working to integrate tourism destinations
DATELINE: Sept. 30, 2023
LENGTH: 00:01:41
LOCATION: Addis Ababa
CATEGORY: ECONOMY

SHOTLIST:
1. various of the event
2. SOUNDBITE 1 (English): SARAH KIRENGA, Representative of Rwandan Chamber of Tourism
3. SOUNDBITE 2 (English): ANTHONY OCHIENG, Market development representative of Ugandan Tourism Board

STORYLINE:

East African countries are integrating their tourism destinations to offer better experiences to tourists visiting attractions along the East African corridor, some officials from the East African countries have said.

It was learnt from the Oromia Tourism Week 2023 concluded on Tuesday in Addis Ababa, the Ethiopian capital.

The annual event aims to highlight the unique tourism offerings and experiences available in the Oromia region of Ethiopia.

This year's event brought together tourism stakeholders, government representatives, industry professionals, and visitors from around the world to explore and appreciate the region's vast potential as a top tourism destination.

SOUNDBITE 1 (English): SARAH KIRENGA, Representative of Rwandan Chamber of Tourism
"Our customers are so diverse. They need variety, and therefore, this regional integration gives an opportunity to be able to package products and destinations to our diverse customers. So our visit here as Rwandan Chamber of Tourism would be able to interact with all organizations, all agencies, the whole ecosystem of tourism in Ethiopia who will be able to network."

SOUNDBITE 2 (English): ANTHONY OCHIENG, Market development representative of the Ugandan Tourism Board
"We need to focus on regional tourism rather than focusing on individual destinations."

East Africa is well known for its natural and cultural tourist attraction sites, many of which are inscribed on the United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage List in recognition of their unique natural qualities.

The region is also home to popular safari destinations with a wealth of fascinating historical and archaeological sites that have been accorded global prominence.

Xinhua News Agency correspondents reporting from Addis Ababa.
(XHTV)

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