STORY: Shared passion for delicacies fuels China-EU agricultural trade
SHOOTING TIME: May 17, 2024 & File
DATELINE: May 29, 2024
LENGTH: 00:01:08
LOCATION: Brussels
CATEGORY: ECONOMY

SHOTLIST:
1. file footages of agri-food products
2. SOUNDBITE (Chinese): PAN FENG, Vice chairman of the China-Europe Association for Technical and Economic Cooperation

STORYLINE:

China and the European Union (EU) signed an agreement on geographical indications (GI) in 2021, with the aim of improving bilateral trade in agri-food products. This year marks the third anniversary of the landmark agreement coming into effect.

The first GI list, which entered into force in 2021, protects 100 Chinese agricultural GIs in the EU and 96 agricultural EU GIs in China.

From Bordeaux wines to Sitia olive oil, a wide range of signature agri-products from the EU have gained a greater presence in the kitchens of Chinese families, tickling Chinese taste buds with their exotic flavors.

SOUNDBITE (Chinese): PAN FENG, Vice chairman of the China-Europe Association for Technical and Economic Cooperation
"With the promotion of China-EU geographical indications, both China and the EU will realize that the convenience brought by the agreement can not only be extended to other products, but also enhance the exchange and mutual trust in China-Europe economic and trade development."

Over the years, agri-food products have become an important area of China-Europe economic and trade cooperation.

In 2023, the EU was China's second-largest source of imports and second-largest export market, according to a recent report from the China Council for the Promotion of International Trade.

The total agri-food trade exchange value between the EU and China in 2023 was close to 23 billion euros (about 25 billion U.S. dollars), according to EU Commissioner for Agriculture Janusz Wojciechowski.

Xinhua News Agency correspondents reporting from Brussels.
(XHTV)