STORY: China's "porcelain capital" fosters intercultural exchanges to preserve ceramic heritage SHOOTING TIME: Recent footage
DATELINE: Oct. 28, 2024
LENGTH: 00:00:58
LOCATION: JINGDEZHEN, China
CATEGORY: CULTURE

SHOTLIST:
1. various of Jingdezhen
2. various of porcelain makers
3. various of markets and products
4. various of exchanges with foreign countries

STORYLINE:

With over 2,000 years of history in ceramic craftsmanship, Jingdezhen, the "porcelain capital" in east China's Jiangxi Province, has seen its streets shaped by the ceramic industry. 

The city is now home to nearly 1,900 intangible heritage inheritors, more than any other city in China, and its ceramic industry employs around 150,000 people, nearly a quarter of the urban population.

In recent years, Jingdezhen has become a melting pot of innovative ideas with over 25,000 young creators registered in Taoxichuan Ceramic Art Avenue since 2016.

With its growing appeal, the city has established friendly relations with over 180 cities in 72 countries, reinforcing its status as a hub for global cultural exchange.
   
For instance, the opening of the Jingdezhen ceramic flagship store in Dubai in late 2023 has helped 173 local ceramic enterprises go global.
   
Last year, Jingdezhen's ceramic exports more than doubled from the previous year to over 1 billion yuan (about 140.24 million U.S. dollars), reaching 53 countries and regions.

Xinhua News Agency correspondents reporting from Jingdezhen, China.
(XHTV)