This is the amusing moment a customer slays a cheese pull challenge.

Jenny Flor Cagulang, 27, won the game, earning a discounted price for her food in Davao, the Philippines, on November 6.

Footage shows the woman carefully stretching the cheesy dish until it reaches an impressive 3.6 feet (110 centimetres).

Jenny said: 'I had been wanting to try this viral pancake for a while, and the challenge was just a bonus. My friends were the ones who encouraged me to do it.

'When I tried it, boom! I won the 20-peso (0.26 GBP) discount and it made me very happy.'

Cheese stretching challenges have become a popular gimmick in restaurants in the Philippines, with customers winning prizes when they can make the food reach as long as possible.