STORY: China-chic Spring Festival market unfolds in Beijing's centuries-old neighborhood
SHOOTING TIME: Jan. 31, 2025
DATELINE: Feb. 1, 2025
LENGTH: 00:01:10
LOCATION: Beijing
CATEGORY: CULTURE/SOCIETY

SHOTLIST:
1. various of the Spring Festival market
2. SOUNDBITE 1 (Chinese): ZHANG LIFENG, Assistant to the General Manager, Beijing Xinlongfu Cultural Investment Co., Ltd.
3. SOUNDBITE 2 (Chinese): ZHU, Tourist
4. SOUNDBITE 3 (Chinese): WANG, Tourist

STORYLINE:

Showcasing a dazzling array of intangible cultural heritage crafts and vibrant cultural activities, a China-chic Spring Festival market adds flair to Beijing's Chinese New Year celebrations.

The bazaar is being held in the lively Longfu Temple area, a historic neighborhood with a 600-year-old legacy.

SOUNDBITE 1 (Chinese): ZHANG LIFENG, Assistant to the general manager, Beijing Xinlongfu Cultural Investment Co., Ltd.
"The New Year art festival revolves around the theme of Fu (good fortune) culture of Longfu Temple. Its uniqueness lies not only in showcasing Beijing's traditional culture but also in bringing together international and trendy cultural elements. Beyond art exhibitions, the festival features lively marketplaces and dynamic live music performances."

SOUNDBITE 2 (Chinese): ZHU, Tourist
"The market is quite different from traditional temple fairs. For instance, when I bought a fridge magnet here, the vendor gave me a detailed introduction to the origin of the cat-themed magnet, explaining that it was inspired by their own pet. This immersive experience allows you to engage directly with original concepts and ideas."

SOUNDBITE 3 (Chinese): WANG, Tourist
"This market is quite creative. It's lively and festive. As a young person and an art student, I find this to be a very interesting event. It's also a great opportunity to see more artists showcasing their works. I think it's a fantastic market."

Xinhua News Agency correspondents reporting from Beijing.
(XHTV)