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China: CMG showcases animation legacy, future at China's cartoon, animation festival
The China Media Group (CMG) -- the nation's flagship broadcaster -- brought a spectacular showcase blending beloved classics and cutting-edge innovations to the 21st China International Cartoon and Animation Festival held between May 29 and June 2 in Hangzhou City, east China's Zhejiang Province. The media giant's pavilion dazzled visitors with nostalgic hits and previews of ambitious new projects, demonstrating the CMG's continued leadership in China's animation industry. The vibrant exhibition wowed the audience with the CMG's animation legacy while highlighting its technological advancements. From the instantly recognizable red decor inspired by "Nezha Legend" to real-time AI animation demonstrations, the CMG presented a comprehensive vision of where Chinese animation has been and where it's heading. The showcase particularly emphasized the CMG's unique ability to reinvent cultural classics for new generations while pioneering digital innovation in the animation field. A special "AI+Animation" experience zone demonstrated the transformative power of technology in modern animation production. Visitors were able to witness complete AIGC workflows and interacted with an AI-powered version of the CMG's panda mascot "Hehe" that could generate personalized videos in real-time. The debut of the CMG's "Pai De Man" studio added another dimension, featuring miniature replicas of broadcasting equipment and popular Spring Festival Gala animated characters. From the enduring appeal of 2003's "Nezha Legend" to experimental AI applications, the festival highlighted how China's animation industry is bridging its rich heritage with technological innovation, creating new possibilities for storytelling and cultural exchange in the digital age. The CICAF, now in its 21st year, has become one of the country's largest and most influential animation showcases, attracting over 18 million visitors and 21,000 companies from around the world to date. Shotlist: Hangzhou City, Zhejiang Province, east China - May 31, 2025: 1. Aerial shot of venue of 21st China International Cartoon and Animation Festival (CICAF); 2. Various of stall of China Media Group (CMG) at exhibition, visitors; 3. Various of children posing for photos with mascots; 4. Visitors at CMG stall; 5. Various of screen showing AI applications in animation production; 6. SOUNDBITE (Chinese) Feng Huan, operations director, CCTV Animation Group (partially overlaid with shot 7): "We've brought our flagship production this year - a 104-episode adaptation of 'Journey to the West,' marking our first complete animated interpretation of China's Four Great Classical Novels. Coinciding with the 30th anniversary of 'Big Head Son and Little Head Father,' we've recreated the birthday celebration at our exhibition. This beloved series has accompanied three generations of families through countless joyful parent-child moments, and we want to share that happiness with all our visitors today."; [SHOT OVERLAYING SOUNDBITE] 7. Various of visitors, peripheral products for sale; [SHOT OVERLAYING SOUNDBITE] 8. Various of figurines on display showing animation production process. [Restriction - No access Chinese mainland]
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