Storyline: China's zero-tariff policy creates new opportunities for Ethiopian coffee [Voice_over] At the heart of Africa's ancient coffee, Ethiopia is brewing a new future. Thanks to China's zero-tariff treatment, exporters are now accessing the world's second-largest economy without the barriers that once held them back. Tracon Trading is one of Ethiopia's leading coffee exporters. For years, they've been shipping specialty beans across the globe. But China's tariff lift has opened an even bigger door. [Sound_bite] Seid Omer, Managing Director, Tracon Trading: "It's really good news because it will make our coffee very competitive in China's market. If you think about.. let's say, Brazil coffee or Colombia coffee, which are the main competitor for our coffee, their duty in China is above eight percent. So if it is Ethiopia is coming to zero, it will make us our coffee very competitive and to sell more volume of coffee in China market because it's affordable to our clients, it's affordable to the any consumers. Due to that, Ethiopia coffee in China is one of the famous brand coffee all over China nowadays. So it's really, really good news what the China government has done for us." [Voice_over] For years, Ethiopian coffee has been prized globally for its unique aroma and heritage. But stiff tariffs often slowed its momentum in Asian markets. Now, Chinese demand for Ethiopian coffee is soaring. And with Latin American coffee prices on the rise, traders in Beijing and Shanghai are turning toward Africa's original bean. [Sound_bite] Wand Jinfeng, Chinese Coffee Trader: "Coffee from Brazil and Colombia has been rising in price rapidly. But we Chinese all know that Ethiopia is the birthplace of coffee, its origin. Combined with the strong and friendly relationship between China and Ethiopia, in the coming year, many Chinese coffee factories and traders are expected to purchase large quantities of coffee from Ethiopia, possibly accounting for around 50 percent of total imports." [Voice_over] Behind this trade opening is a broader strategic alignment. As Ethiopia joins BRICS, its government sees the tariff exemption not only as economic relief but as an opening to build sustainable, long-term access to key markets like China. [Sound_bite] Gebretsadik Tassew, Trade Relation Expert, Ethiopian Ministry of Trade & Regional Integration: "With China's high market demand especially for agricultural products like oil crops previous trade restrictions are gradually being lifted. Through this zero-tariff agreement, we aim to secure long-term, sustainable access to the Chinese market. Our focus will be on strengthening trade relations with China and building a reliable export pathway." [Restrictions : No access Chinese mainland]