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Brazil: US tariffs on Brazilian coffee to boomerang on itself: industry insiders

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Storyline: The U.S. 50-percent tariff on Brazilian coffee will boomerang on the U.S. economy and coffee drinkers, and will jolt global markets, warned Brazilian exporters. The U.S. tariff has triggered a chain reaction in the coffee industry. As the world's largest coffee producer, Brazil is now facing suspended orders and overflowing warehouses. In Uberlandia City, one of the world's largest Arabica-coffee belts, local growers say one in every three cups of coffee served in the United States comes from their fields. Although the U.S. grows virtually no coffee, the crop supports roughly 2.2 million jobs in the country. A heavy tariff that targets Brazil not only harms Brazilian exports but also risks hurting the U.S. economy itself. "We're talking about a product the U.S. hardly produces, yet one that generates wealth for the country. Imposing this tariff is cutting off a product it depends on the most. In the short term Brazil will suffer job losses, but the U.S. will feel it too. To our understanding, some U.S. cafes that buy 100 percent Brazilian beans are already preparing to shut as they simply can't replace Brazilian coffee with other alternatives in a short period of time," said Claudio, manager of Expocacer (the Cerrado Coffee Growers' Cooperative). The manager said that since August 6 all Brazilian coffee shipped to the U.S. has been subject to the 50-percent duty. Faced with overnight cost spikes, some U.S. buyers have abruptly halted shipments and containers now sit in Brazilian warehouses with no departure date. "Clearly, Brazilian coffee bound for the U.S. will be levied with 50-percent tariff. Who will pay the extra cost in the end? I think the U.S. consumers will foot the bill. Ninety percent of them drink coffee regularly. Are they going to switch to other products? We don't think so," he said. As the world's top producer and second-largest consumer of coffee, Brazil supplies high-quality coffee beans that remain in high demand. While exports to the U.S. stall, some coffee may be redirected to Europe and Asia or stored until markets recover. Shotlist: Uberlandia, Brazil - Aug 14, 2025: 1. Farmer picking coffee cherries FILE: Brazil - 2025: 2. Various of farmers harvesting coffee cherries Uberlandia, Brazil - Aug 14, 2025: 3. Various of coffee beans being dried in open air 4. SOUNDBITE (Portuguese) Claudio, manager, Expocacer (the Cerrado Coffee Growers' Cooperative) (partially overlaid with shot 5): "We're talking about a product the U.S. hardly produces, yet one that generates wealth for the country. Imposing this tariff is cutting off a product it depends on the most. In the short term Brazil will suffer job losses, but the U.S. will feel it too. To our understanding, some U.S. cafes that buy 100 percent Brazilian beans are already preparing to shut as they simply can't replace Brazilian coffee with other alternatives in a short period of time." [SHOT OVERLAYING SOUNDBITE] 5. Aerial shot of coffee plantation [SHOT OVERLAYING SOUNDBITE] FILE: Sao Paulo, Brazil - 2025: 6. Port facilities, containers, cargo ship FILE: Brazil - 2025: 7. Worker operating forklift 8. Various of bags full of coffee beans Uberlandia, Brazil - Aug 14, 2025: 9. SOUNDBITE (Portuguese) Claudio, manager, Expocacer (the Cerrado Coffee Growers' Cooperative) (partially overlaid with shots 10-11/ending with shot 12): "Clearly, Brazilian coffee bound for the U.S. will be levied with 50-percent tariff. Who will pay the extra cost in the end? I think the U.S. consumers will foot the bill. Ninety percent of them drink coffee regularly. Are they going to switch to other products? We don't think so." [SHOTS OVERLAYING SOUNDBITE] 10. Coffee cherries 11. Aerial shot of coffee plantation [SHOTS OVERLAYING SOUNDBITE] 12. Various of coffee harvest in progress 13. Various of people making coffee FILE: Sao Paulo, Brazil - 2025: 14. Various of port facilities, containers, cargo ship Uberlandia, Brazil - Aug 14, 2025: 15. Worker operating harvester 16. Aerial shot of coffee harvest in progress FILE: Minas Gerais state, Brazil - May 2024: 17. Coffee cherries FILE: Esporito Santo, Brazil - 2025: 18. Various of farmers working in coffee plantation. [Restrictions : No access Chinese mainland]

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