Shotlist Xinjin District, Chengdu City, Sichuan Province, southwest China - Jan 1, 2026 1. Various of visitors at indoor fair 2. Various of diners at large open-air banquet Wenjiang District, Chengdu City, Sichuan Province, southwest China - Jan 1, 2026 3. Various of visitors at open-air fair 4. Various of performance 5. SOUNDBITE (Chinese) Wu Bo, deputy director, publicity department of Wenjiang District's Communist Party of China (CPC) Committee (partially overlaid with shot 6): "Approximately 130 local enterprises have set up exhibition booths at the fair. We're expecting 120,000 to 130,000 tourist visits during the New Year holiday." SHOT OVERLAYING SOUNDBITE 6. Visitors at open-air fair SHOT OVERLAYING SOUNDBITE Hubei Province, central China - Dec 31, 2025 7. Various of stage decorated with eight-meter-high installation, lantern 8. Visitor taking photo of lanterns 9. Various of performance in progress 10. Various of consumers taking part in activities in shopping malls 11. Various of consumers walking past, waiting outside restaurants 12. Various of diners 13. SOUNDBITE (Chinese) Li Tao, shopping mall senior manager: "We estimate that our shopping mall will receive more than 200,000 customer visits during the New Year holiday, with the sales expected to surpass 30 million yuan (about 4.29 million U.S. dollars)." Arxan City, Hinggan League, Inner Mongolia Autonomous Region, north China - Jan 1, 2026 14. Various of five-a-side soccer match on snow-filled pitch 15. SOUNDBITE (Chinese) Wang Lei, soccer fan: "I'm very happy that I can meet a lot of people who love soccer, and we are together welcoming the arrival of the New Year while enjoying sport." Xilinhot City, Xilingol League, Inner Mongolia Autonomous Region, north China - Jan 1, 2026 16. Various of ice, snow sculptures at themed park 17. Various of firework displays 18. SOUNDBITE (Chinese) Ms. Zhao, tourist (full name not given) (starting with shot 17): "I was impressed by the spectacular firework displays. This event makes everything more festive." 19. Aerial shot of ice-and-snow themed park 20. Various of performance; visitors watching Storyline From open-air fairs to sports events, an array of activities have been held across China to celebrate the start of 2026, creating a joyful atmosphere for New Year holiday revelers. Beginning on the New Year's Day, 23 districts and counties in Chengdu, the capital city of southwest China's Sichuan Province, has launched more than 70 events with strong local characteristics, including banquets, folk performances, science and technology experience programs and fairs, to stimulate the vigor and vitality of holiday consumption. Organizers say the events will last until the end of the traditional Spring Festival holiday season in February. So far during the New Year holiday season which will run until Saturday, the Xinjin District of Chengdu has organized an indoor fair and a large, open-air banquet, while the Wenjiang District of the city has held an open-air fair, featuring street foods and choir performances. "Approximately 130 local enterprises have set up exhibition booths at the fair. We're expecting 120,000 to 130,000 tourist visits during the New Year holiday," said Wu Bo, deputy director of the publicity department of the Wenjiang District's Communist Party of China (CPC) Committee. Meanwhile, cities in central China's Hubei Province have launched over 1,000 cultural, tourism, commerce and sporting events. A shopping mall in the provincial capital city of Wuhan has set up a stage featuring an eight-meter-high installation with thousands of lanterns to illuminate the night. Other cities including Xiangyang, Jingzhou, Shiyan and Xiaogan have launched promotional activities covering festive items, food and trendy toys, which has significantly driven up customer traffic and sales in shopping malls. "We estimate that our shopping mall will receive more than 200,000 customer visits during the New Year holiday, with the sales expected to surpass 30 million yuan (about 4.29 million U.S. dollars)," said Li Tao, senior manager of a shopping mall. Cities across north China's Inner Mongolia Autonomous Region have launched a variety of winter-themed activities. In Arxan City, a five-a-side soccer tournament has been held on a snow-filled pitch, bringing together 14 teams of over 220 enthusiasts from Inner Mongolia and four neighboring provinces. "I'm very happy that I can meet a lot of people who love soccer, and we are together welcoming the arrival of the New Year while enjoying sport," said Wang Lei, a soccer fan. On the New Year's Day, an ice-and-snow themed park officially opened in Xilinhot City of the autonomous region, with massive snow and ice sculptures and dazzling firework displays being a feast for the eyes. "I was impressed by the spectacular firework displays. This event makes everything more festive," said Ms. Zhao, a tourist. [Restrictions: No access Chinese mainland]