Shotlist Huzhou City, Zhejiang Province, east China - Recent 1. Various of moviegoers watching movie while enjoying hotpot 2. SOUNDBITE (Chinese) Lin Huan, moviegoer: "This area offers greater interactivity and a much better user experience." 3. SOUNDBITE (Chinese) Zhang Jinyong, chairman, Make Movie Different (ending with shot 4): "The lunch and dinner times used to be the least occupied periods, but after adding catering services, these periods have become very busy." 4. Hot pot served at cinema Shanghai, China - Recent 5. Shopping mall interior 6. Various of staff members in cartoon costumes, child using VR headset 7. Various of people at themed event, watching movie 8. SOUNDBITE (Chinese) Dai Yun, General Manager, Shanghai Film Co., Ltd.: "We hope to offer audiences more immersive and interactive experiences with the IP beyond just watching movies in theaters. Therefore, we aim to create a closed-loop consumption experience, encompassing movie viewing, consumption, interaction, and parties." 9. Various of people checking products at store China - Recent 10. Various of staff members in cartoon costumes interacting with customers Shanghai, China - Recent 11. Various of people checking products at store Beijing, China - Recent 12. SOUNDBITE (Chinese) Zhu Di, director, consumption and cultural sociology research office, Institute of Sociology, Chinese Academy of Social Sciences (starting with shot 11/ending with shots 13-14): "On the one hand, an innovative industrial ecosystem enhances the sustainability of film consumption and continuously drives consumption growth. On the other hand, these new film consumption formats also help promote the upgrading of film-related technologies. This industrial upgrading promotes the deep integration of film with commercial tourism, enhances industrial innovation capabilities and market vitality, and brings new economic growth points." Shanghai, China - Recent 13. Various of people checking products at store FILE: China - 2025 14. Various of consumers, products at themed store of movie "The Legend of Hei" Storyline Cinemas in some places in China are actively innovating film-watching models to enhance audience engagement and enrich cultural consumption scenarios. In Huzhou City of east China's Zhejiang Province, a cinema is combining hot pot -- a dish popular among by Chinese people, especially in winter -- with films, drawing crowds of young patrons. "This area offers greater interactivity and a much better user experience," said moviegoer Lin Huan. The innovative mode of "restaurant plus cinema" yielded unexpected results during off-peak hours, according to operators. "The lunch and dinner times used to be the least occupied periods, but after adding catering services, these periods have become very busy," said Zhang Jinyong, chairman of Make Movie Different movie center. Meanwhile, a cinema located in a shopping mall that is a landmark for Shanghai's ACG (Anime, Comics, and Games) culture finished upgrading last year and became the first animation-themed cinema nationwide. The cinema offers immersive scenarios such as XR virtual cinemas and 360-degree panoramic theaters, drastically enriching movie-watching experiences. "We hope to offer audiences more immersive and interactive experiences with the IP beyond just watching movies in theaters. Therefore, we aim to create a closed-loop consumption experience, encompassing movie viewing, consumption, interaction, and parties," said Dai Yun, general manager of Shanghai Film Co., Ltd. "On the one hand, an innovative industrial ecosystem enhances the sustainability of film consumption and continuously drives consumption growth. On the other hand, these new film consumption formats also help promote the upgrading of film-related technologies. This industrial upgrading promotes the deep integration of film with commercial tourism, enhances industrial innovation capabilities and market vitality, and brings new economic growth points," said Zhu Di, director of the Consumption and Cultural Sociology Research Office of the Institute of Sociology under the Chinese Academy of Social Sciences. [Restrictions: No access Chinese mainland]