East China's Shanghai on Friday rolled out its flagship culinary initiative "Global Taste," a year-round food festival series designed to position the city as a premier international dining destination Featuring multi-themed global culinary activities throughout the year, the program is set to introduce 10 urban food exploration routes and develop a series of integrated "food-plus-consumption" scenarios this year. As part of the launch, a European Flavors Season market, has been hosted in Huangpu District, with spotlighting Italian, Spanish and French cuisines, such as ham, cheese, salami, pizza and baked goods. In addition, organizers say that more measures, including establishing a promotion mechanism for international food markets, have been launched to solidify Shanghai's reputation as a premier global destination for culinary tourism. Shotlist: Shanghai, China - Jan 9, 2026: 1. Lujiazui financial district; 2. People at food market; 3. Various of vendors cooking; food, beverage for sale; 4. People at shopping mall; 5. SOUNDBITE (Chinese) Li Min, deputy director, Shanghai Municipal Commission of Commerce (ending with shot 6): "We hope that more projects and more companies will participate in this event this year, and under the guidance of policies, we can promote the high-quality development of the entire catering industry."; 6. Various of people dining in restaurant. [Restrictions: No access Chinese mainland]