A 12‑year‑old boy’s confidence — and a $10 dare — has turned into a viral sensation after his first encounter with wasabi drew more than 16 million views on Instagram.

The video, posted by his sister Jocelyn, 25, shows her younger brother boldly agreeing to eat a golf ball‑sized mound of wasabi after claiming he could handle it.

Seconds after placing the entire portion in his mouth, the boy’s bravado dissolved into instant regret, his reaction sending viewers into fits of laughter.

1. I’m betting my brother $10 if he can eat an entire golf ball-sized amount of wasabi.
2. Me (25), my brother who’s eating the wasabi (12), my other brother who’s laughing (9)
3. At a sushi restaurant in southern Utah
4. It happened around 2019
5. I filmed it on my iPhone 16 pro
6. It happened because my brother said he could eat it and I bet him $10 to do it
7. I’ve shared it with LADBible in a non-exclusive agreement