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Sydney Sweeney did not get permission to hang bras on Hollywood sign for publicity stunt
The Euphoria actress posted footage on Instagram on Monday showing her and a team climbing the Hollywood sign and stringing up a clothesline of assorted bras across every letter of the familiar landmark in the middle of the night. The publicity stunt, which was to promote Sweeney's upcoming lingerie line Syrn, was not authorised by the Hollywood Chamber of Commerce, which owns the sign's intellectual property rights. Officials for the chamber and the Hollywood Sign Trust, which manages the landmark, told the Los Angeles Times that they did not know about the stunt until they saw the video.
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