A hairdresser has created an innovative technique called hair printing, transforming locks into artistic masterpieces adorned with beautiful images of birds, butterflies and flowers.

Alexis Ferrer, from Spain, has worked as a hairdresser and stylist for over 20 years.

The talented hair artist has now started a new trend – printing bespoke designs onto human hair, a technique he claims has never been done before.

It involves vibrant photographic printing on real human hair without having to use dye or stencils.

“In 2012, I started to print pictures on hair because I wanted to represent the dreams on the hair," Alexis told Jam Press.

"I think that decorating the hair by having pictures printed will be the future – because I love to mix traditional art and technology."

His most recent collection includes designs such as a model with a fringe, curled into a sleek wave, and adorned with beautiful images of leaves, flowers, butterflies and birds in a picturesque garden scene.

Another model was given a straight bob cut, with images of a rose plant printed over the top and sides of her hair.

A third model rocked the flora and fauna images on sleek, straight hair, also featuring flowers, birds and leaves in a French bourgeoisie style.

Alexis takes a lot of his inspiration from nature, as well as the French art scene.

He said: "When I was a kid, I wanted to be a biologist and I’m in love with everything related to nature.

“The inspiration comes from the French history of art.

"Strolling through the gardens of palaces in France was a common activity in the 18th century.

"Flowers and animals inspired couturiers to create the best fabrics for the French bourgeoisie during the XVIII century.

"Those prints didn’t only magnify the extraordinary dresses of the past but were used to cover the walls and tapestries of the villas.

“New technology and techniques allow us to recreate those wonderful patterns on hair and give a sense of decoration to our beauty with natural motifs.

"It allows us to dream, to create, and to fly.”

Alexis first began his journey of hair printing in 2012, when he was asked to do a show to represent a fashion line called Echo at the International Trend Vision Awards by Wella Professionals.

The theme was to show the deepest and darkest secrets of people’s inner worlds, and Alexis decided to reflect that through horror movies like The Shining and Psycho – embedded onto hair.

He later went on to expand his craft and perfect his hair printing skills, going from using photographic ink to now printing digitally.

In July 2020, the hairstylist presented La Favourite, the aforementioned hair printing line themed after French baroque looks.

La Favourite went viral and earned Alexis two awards as Spanish Hairdresser of the Year and Best Video Production at the Figaro Awards.

In 2021, it also became a finalist choice at the honorary British Hairdressing Awards.

Alexis added: “La Favorite Collection was created using the digital printing technique on hair.

"The idea was to represent patterns on the hair like we do on fabrics."