Shoppers have described scenes of 'absolute chaos' this morning (thurs) as adults pushed and shoved children as young as seven to get their hands on bottles of Prime energy drinks.
Footage captured on video shows chaotic scenes in a number of the discount stores after it stocked the viral beverage created by YouTube stars Logan Paul and KSI.
The pair have used their social media clout to create huge demand for the drink, which contains coconut water, sweeteners and vitamins.
A man from Wolverhampton, West Midlands, managed to bag himself a trio of Prime Energy drinks at the Mercury Drive branch of the supermarket as dozens of people queued before the store was even open this morning. 
The clip shows staff wheeling a trolley of the prized energy drink as shoppers watch on from outside. 
Once inside the queue stretched across the whole shopfloor towards the till.
In Bradford, West Yorks., an Aldi sold out of Prime within ten minutes after queues formed before the store opened at 8am.
The popular drink was initially only sold in Asda stores, but huge demand led to shortages, which fuelled massive resale prices online and in other stores.
An off-licence in Wakefield, West Yorks., went viral on TikTok for selling bottles of it at £25 a go - with customers travelling hundreds of miles to get their hands on it.