Beer is not just for drinking. In the Czech Republic, which is renowned for its high-quality beer and rich brewing history, you can enjoy a pint while soaking in a warm, beer-infused tub for a novel and refreshing beer spa.

Tony Eggink, a U.S. tourist: "I feel a little bit more relaxed. My skin feels a little bit more rejuvenated."

Gustav Solder, a Swedish tourist: "When we got in the bath, it really cooled you down or it really helped your health, I think. It was really nice."

The concept of beer spas dates back thousands of years, but the contemporary beer spa phenomenon began in the Czech Republic about 30 years ago.

Jaromir Pazout, who founded the Original Beer Spa in 2013, welcomed around 10,000 customers last year at his three spa locations in Prague. For this year, they have already been fully booked for September and October. The majority of his clientele are foreigners, with about 60 percent from European countries.

He also noted a growing interest from Chinese tourists, with up to 700 Chinese visitors having enjoyed the spas in 2023.

Jaromir Pazout, Founder of Original Beer Spa: "We have seen an increase in the demand from people in China, mainly young people between 25 and 35, because they like the concept, they like the beer, and the Original Beer Spa is on their bucket lists."

STORY: Beer spa thrives in Czech Republic
SHOOTING TIME: Aug. 1, 2024
DATELINE: Aug. 5, 2024
LENGTH: 00:01:58
LOCATION: Prague
CATEGORY: ECONOMY/SOCIETY

SHOTLIST:
1. various of a beer spa in Prague
2. SOUNDBITE 1 (English): TONY EGGINK, U.S. tourist
3. SOUNDBITE 2 (English): GUSTAV SOLDER, Swedish tourist
4. various of a beer spa in Prague
5. SOUNDBITE 3 (English): JAROMIR PAZOUT, Founder of Original Beer Spa
6. various of a beer spa in Prague

STORYLINE:

Beer is not just for drinking. In the Czech Republic, which is renowned for its high-quality beer and rich brewing history, you can enjoy a pint while soaking in warm, beer-infused tub for a novel and refreshing beer spa.

SOUNDBITE 1 (English): TONY EGGINK, U.S. tourist
"I feel a little bit more relaxed. My skin feels a little bit more rejuvenated."

SOUNDBITE 2 (English): GUSTAV SOLDER, Swedish tourist
"When we got in the bath, it really cooled you down or it really helped your health, I think. It was really nice."

The concept of beer spa dates back thousands of years, but the contemporary beer spa phenomenon began in the Czech Republic about 30 years ago.

Jaromir Pazout, who founded the Original Beer Spa in 2013, welcomed around 10,000 customers last year at his three spa locations in Prague. For this year, they have already been fully booked for September and October. The majority of his clientele are foreigners, with about 60 percent from European countries.

He also noted a growing interest from Chinese tourists, with up to 700 Chinese visitors having enjoyed the spas in 2023.

SOUNDBITE 3 (English): JAROMIR PAZOUT, Founder of Original Beer Spa
"We have seen an increase in the demand of people from China, mainly young people between 25 and 35, because they like the concept, they like the beer, and the Original Beer Spa is on their bucket lists."

Xinhua News Agency correspondents reporting from Prague.
(XHTV)