A customer won the stretchy cheese challenge by successfully reaching 100 centimetres.

The visitor carefully stretched the food to the maximum length without it breaking. He received a free glass of milk tea as a reward at a park in Nueva Vizcaya, the Philippines, on October 7.

Footage shows the local in front of the stall strategically pulling the cheese from the snack, while a staff member can be heard cheering him on.

Filmer Pascual Weyna said: 'My friend slayed that stall. It's not easy to stretch the cheese that far.'

The Stretchy Cheese Challenge has become a fun competition that typically involves seeing how far people can stretch melted cheese at restaurants and food stalls.

The goal is often to achieve the longest cheese pull, with participants stretching gooey cheese from dishes like pizza or grilled cheese sandwiches.