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"TikTok started my business - the ban would be devastating for me"

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A woman credits TikTok for starting her business - and says it would be a "devastating blow" if it were banned."

Chloe Joy Sexton, 30, downloaded the app in 2020 and started posting baking videos.

After unexpectedly losing her job in November 2020, Chloe posted a video about the situation, and followers commented saying they would buy her cookies if she shipped them.

On January 1, 2021, Chloe launched four dozen cookies which were sold in an hour within weeks, Chloe put around 800 cookies on sale, and they sold out in minutes.

Now Chloe sells between 3000 to 5000 cookies a week and credits TikTok for making her business possible.

Chloe said the ban would be a "devastating blow" making it a lot harder for her to advertise her business."

Chloe, a business owner, from Memphis, Tennessee, said: "I would grieve, I would feel a lot of sadness and anger."

"Anger of being pushed around and having a life taken away from me that I worked so hard for."

"I am trying to feel positive, but on a practical level for my business, it would be so much harder."

"Over the last eight months, my platform has grown by 400%."

"I work hard on every social media platform, the difference is that TikTok is the strongest."

Chloe joined TikTok at the start of the pandemic in 2020 but never considered putting her own content out there.

During her free time, Chloe would bake and started posting baking videos on TikTok while talking about politics or her family.

She said: "I just started posting videos of my baking, talking about my family and politics - little by little it kicked off."

"It was the week of Thanksgiving in 2020, and I was fired unexpectedly whilst I was pregnant."

"I had around 100k followers, I posted a video talking about my fears and panic - the video gained a lot of traction."

Chloe started selling her cookies locally in Memphis when her followers started commenting on her videos saying they wanted to buy her cookies.

She said: "On January 1, 2022, I launched my first four dozen cookies, and they were gone in an hour."

"The next week, I put up 100 cookies, and they were gone within an hour."

"I kept increasing the amount, and the last restoke I did before I had my son had 850 cookies, and they sold out in less than 10 minutes."

"That's only increased over the past few years, these days we are doing anywhere between 3-5000 cookies a week."

Chloe has never paid for marketing and solely relied on social media sites to get her business out there.

She said that her business success is solely down to TikTok.

Chloe said: "We have never paid for marketing, all we have used is social media platforms - that has been huge for me."

"I absolutely put my business success down to TikTok, there is something so unique with TikTok."

"Something I have been doing for years is putting the video I post onto TikTok on different social media platforms with the same hashtags as TikTok, but they just don't perform as well."

"That is down to TikTok's unique algorithm."

In early 2024, Chloe was contacted by the team that was representing TikTok creators in the case brought by the US Government against TikTok.

On January 10, 2024, Chloe along with three other TikTok creators headed to the US Supreme Court with TikTok's parent company ByteDance for the hearing.

Chloe said: "It was a very surreal experience, I have never been in an area that is so protected and private."

"Arguments were made by ByteDance who was grilled about Chinese interference and then Jeff, who represented creators gave his case."

"That gave me goosebumps, we have a slight understanding of how out of touch our representatives can be but seeing it in person was infuriating."

Chloe said that she feels positive that TikTok will not be banned in the states and hopes that the Supreme Court sees how much it has helped the lives of its creators.

She said: "I have hope that the court really heard something from us."

"The general vibe in the room was hopeful and uplifting, the opposition put up her argument and I left with the impression that they had no faith in the argument put up by the Federal Government."

"I am putting my hope in our representatives in Congress who are speaking about the deep impact that a TikTok ban will have on the US economy."

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