[Voiceover] Sales are soaring for Lunar New Year products made in China as roughly one-fifth of the global population gear up to celebrate the holiday, which falls on Jan 29th, this year. Things like firecrackers, or these decorative red knots, which are a symbol of good luck and prosperity for the new year. The manager of one crafts factory says they're offering more than 1,000 product variants this year, which has boosted sales considerably. [Soundbite] Wang Tingsheng, General manager, Xuanran Crafts Factory in Shandong Province: "The Chinese knots we used to produce were mainly handmade and have fewer designs. As market demand grows, we have been increasing our input in research and development. This year we have six major series of products, including over 1,000 product variants. They are selling in every part of China and also in some Southeast Asian countries and regions." [Voiceover] Fireworks are another Chinese Lunar New Year favorite. In Shangli County, one of the country's four fireworks production hubs, the manager of a company says they used market research to create new products, like this bomb-looking firecracker which is expected to make explosive profits this year. [Soundbite] Xia Taichun, General manager, Jinping Fireworks Manufacturing Company Limited: "To better meet the demand of overseas customers, we've set up a product research and development center. We supplied over 300 new products to the market in 2024. We expect that before the Spring Festival, the export value of the ball firecracker that I am holding will top 1.4 million U.S. dollars." [Voiceover] Chinese New Year, also known as the Spring Festival, is the biggest holiday in the country. On Dec 4 last year, UNESCO inscribed China's Spring Festival on the Representative List of the Intangible Cultural Heritage of Humanity. [Restrictions: No access Chinese mainland]