STORY: Spain's audiovisual fair highlights Chinese innovations
SHOOTING TIME: Feb. 6, 2025
DATELINE: Feb. 7, 2025
LENGTH: 00:02:28
LOCATION: BARCELONA, Spain
CATEGORY: SCIENCE/TECHNOLOGY

SHOTLIST:
1. various of the fair
2. SOUNDBITE 1 (English): XIE YALI, Deputy manager at Yaham Optoelectronics
3. various of the fair
4. SOUNDBITE 2 (English): WANG RUI, Sales manager at GKGD
5. various of a humanoid robot developed by Chinese company Unitree and an immersive experience that allows users to paint digital flowers with their voices created by local media group 3Cat
6. SOUNDBITE 3 (Catalan): MARC SANSA, TV director at 3Cat
7. various of the fair

STORYLINE:

Around 500 Chinese tech firms are showcasing their latest innovations this week at Integrated Systems Europe (ISE), the audiovisual sector's leading trade fair, held in Barcelona.

Large-format LED screens, digital advertising, interactive displays, robots, media streaming, and e-sports competitions are among the cutting-edge solutions on display at this year's event, which runs from Feb. 4 to 7 and features over 1,600 exhibitors across a space of 92,000 square meters.

SOUNDBITE 1 (English): XIE YALI, Deputy manager at Yaham Optoelectronics
"Every year we will go to this show because people in the industry from all over the world come to the show, so it's very important for us to be here every year."

SOUNDBITE 2 (English): WANG RUI, Sales manager at GKGD
"With the growth in AI and LED technologies, it's very important for us to get to Europe to learn and to participate in the competition."

This year's ISE features 20 percent more exhibitors than in 2024, with a 30-percent increase in participation from Asian companies, according to the organizers.

Among the most eye-catching and innovative products on display is a waist-high humanoid robot developed by Chinese company Unitree, which moves like a human and will soon be available for purchase.

Meanwhile, local media group and broadcaster 3Cat invited visitors to experience an interactive installation that allows users to paint digital flowers with the sound of their voices via a tablet, with their creations displayed on a giant screen.

SOUNDBITE 3 (Catalan): MARC SANSA, TV director at 3Cat
"This integrates elements of artificial intelligence, voice processing, and geoinformation, which can be applied individually or collectively in our productions and broadcasts."

The event attracted more than 50,000 visitors on Tuesday, its opening day. Organizers expect attendance to surpass last year's record of 73,891 visitors from 162 countries and regions when the fair concludes on Friday.

Xinhua News Agency correspondents reporting from Barcelona, Spain.
(XHTV)