A Bundle is already in your cart
You can only have one active bundle against your account at one time.
If you wish to purchase a different bundle please remove the current bundle from your cart.
You have unused credits
You still have credits against a bundle for a different licence. Once all of your credits have been used you can purchase a newly licenced bundle.
If you wish to purchase a different bundle please use your existing credits or contact our support team.
02:01
Chinese drinks chain Mixue 'copied theme tune from racist 1848 Alabama folk song'
Footage shows how a Chinese drinks chain that this week had a blockbuster IPO copied its theme tune from a racist 19th century Alabama folk song.
Mixue floated on the Hong Kong stock exchange on March 3, with shares soaring as much as 47 per cent on the first day amid demand from retail investors in China.
But overseas investors may be more cautious when they discover the origins of its catchy theme tune that propelled it to become a household name in its homeland and plays on repeat throughout its more than 45,000 stores worldwide.
The ice cream and tea chain appears to have lifted the melody almost note-for-note from the nostalgic but racially offensive Stephen Foster song 'Oh! Susanna', which was recorded in 1848.
The original song's original lyrics were written from the point of view of a black slave who was portrayed as dumb.
One of the verses reads: 'I jumped aboard the telegraph, And trabbled down the riber, De lectric fluid magnified, And killed five hundred n****r.'
Stephen Foster, often called the 'father of American music', wrote numerous blackface minstrel songs that reinforced racist stereotypes, including Oh! Susanna. Though his later works were said to have attempted a more sympathetic portrayal of black people, they still contained racially condescending ideas.
Worryingly, the melody of the song is used for the Chinese firms signature music. Video captured today from one store in the Thai capital Bangkok shows how the two tunes are identical.
Chinese business experts at the website Pandayoo explained that domestic capital markets 'took notice of the brand in late 2020' before the catchy theme song 'brought it from the depths to the surface in mid-2021'.
They added: The song titled 'Mixue Bingcheng Theme Song' is based on the original song 'Oh! Susanna' by the famous American composer Stephen Collins Foster.
'The rights period of the original song has expired and the song has become public copyright. The theme song was adapted by cutting the complicated parts of the original song and incorporating the brand's slogan, making it more catchy and memorable.'
Shares of Mixue Group jumped more than 47 per cent in their debut on the Hong Kong Stock Exchange on Monday.
Mixue - known for its cheap drinks and red-cloaked Snow King mascot - raised 444 million USD in an initial public offering by selling 17 million shares in the deal at a fixed price of 202.5 HKD each.
Mixue's high profile among Chinese consumers for selling drinks for as cheap as 6 yuan (0.82 USD) and a lack of IPOs in Hong Kong drove demand for the stock from retail investors, advisors on the deal said.
Categories
From the blog
Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video
Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.
View post