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@compukhalid
05:42
Viral social experiment: A company selling the weirdest product ever! | EXORIT
What if you were having a break at the beach and came across a company that sells the weirdest product ever, exhaust air !
A creative team led by Khalid Almarzouqi conducted a social experiment as an anti-smoking awareness campaign. They established a (fake) company that sells exhaust air and captured people's reaction, specially when they know that exhaust air is 50 times more dangerous that cigarettes according to a study published by the Italian Cancer Institute
The video went viral with over 100,000 views in less than 3 days !
Anti-smoking campaign have never been that creative
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