DILLON, S.C. — Motorists cruising along Interstate 95 near the North Carolina border can’t miss one of the region’s most iconic roadside attractions: a towering structure topped with an enormous sombrero at the South of the Border complex.

Located in Dillon, South Carolina, South of the Border has long been a colorful and quirky stop for travelers. The sombrero tower, standing tall above the rest of the complex, serves as both a visual landmark and an observation deck offering panoramic views of the area.

The attraction, which began as a beer stand in the 1950s, has grown into a sprawling complex featuring restaurants, gift shops, amusements, and photo ops — all wrapped in a blend of roadside nostalgia and bold neon signage.

For many, spotting the sombrero tower is a signal they’re nearing a classic American pit stop. Whether it's your first time passing through or part of a family tradition, the South of the Border sombrero continues to leave a lasting impression.