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02:34
Ethiopia: Ethiopia's coffee ready to take bigger market in China thanks to zero tariff treatment
Storyline: Ethiopian coffee exporters are set to see greater access to the world's second-largest economy following the announcement of China's zero-tariff treatment for nearly all goods from the country. The announcement was made in June during the China-Africa Trade and Economic Cooperation Forum in Changsha, capital of central China's Hunan Province. It marks the expansion of a zero-tariff policy rolled out last year for the 33 least developed African nations to now include 20 additional countries from the continent. Tracon Trading is one of Ethiopia's leading coffee exporters. For years, they've been shipping specialty beans across the globe. But China's move to lift tariffs has opened an even bigger door. For years, Ethiopian coffee has been prized globally for its unique aroma and heritage, but stiff tariffs often slowed its momentum in Asian markets. Now, Chinese demand for Ethiopian coffee is soaring, and with Latin American coffee prices on the rise, traders in Beijing and Shanghai are turning toward Africa's original bean. Behind this open trade policy is a broader strategic alignment. As Ethiopia joins BRICS, its government sees the tariff exemption not only as economic relief but as an opening to build sustainable, long-term access to key markets like China. Shotlist: Addis Ababa, Ethiopia - Recent: 1. Various of workers moving sacks of coffee beans; sacks labeled "Export to China" 2. Banner showing coffee exporter Tracon Trading 3. Various of workers selecting green coffee beans 4. SOUNDBITE (English) Seid Omer, Managing Director, Tracon Trading (partially overlaid with shot 5/ending with shot 6): "It will make our coffee very competitive in China's market. If you think about it, let's say, Brazil coffee or Colombia coffee, which are the main competitors for our coffee, their duty in China is above eight percent. So Ethiopia [tariff] is coming to zero, it will make our coffee very competitive and to sell more volume of coffee in China's market because it's affordable to our clients, it's affordable to the consumers. Due to that, Ethiopian coffee is one of the famous brands [of] coffee all over China nowadays. So it's really, really good news what the (Chinese) government has done for us." [SHOT OVERLAYING SOUNDBITE] 5. Various of coffee beans being roasted; worker checking roasted coffee beans; coffee beans in jars [SHOT OVERLAYING SOUNDBITE] 6. Various of Chinese coffee trader checking green coffee beans 7. Various of coffee taster doing coffee cupping 8. SOUNDBITE (Chinese) Wang Jinfeng, Chinese Coffee Trader (starting with shot 7/partially overlaid with shot 9/ending with shot 10): "Coffee from Brazil and Colombia has been rising in price rapidly. But we Chinese all know that Ethiopia is the origin of coffee. Combined with the strong and friendly relationship between China and Ethiopia, in the coming year, many Chinese coffee factories and traders are expected to purchase large quantities of coffee from Ethiopia." [SHOT OVERLAYING SOUNDBITE] 9. Various of coffee tasters doing coffee cupping [SHOT OVERLAYING SOUNDBITE] 10. Various of workers selecting green coffee beans 11. Sign of Policy Studies Institute under Ethiopian Ministry of Trade and Regional Integration 12. SOUNDBITE (Amharic, dubbed in English) Tsadik Tasew, Trade Relation Expert, Ethiopian Ministry of Trade and Regional Integration (ending with shot 13): "With China's high market demand, especially for agricultural products like oil crops, previous trade restrictions are gradually being lifted. Through this zero-tariff agreement, we aim to secure long-term, sustainable access to the Chinese market. Our focus will be on strengthening trade relations with China and building a reliable export pathway." 13. Workers drying coffee beans 14. Various of workers packing roasted coffee beans 15. Various of coffee plants. [Restrictions : No access Chinese mainland]
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