Storyline: The 138th edition of the China Import and Export Fair, also known as the Canton Fair, not only connects traders but also bridges the gap between manufacturers and designers from all over the world in Guangzhou City, south China's Guangdong Province. A total of 104 design companies and institutions from eight countries and regions participated in this time's Canton Fair. The fair provides global design companies with opportunities to negotiate and communicate with traders. "The entire market structure and the product structure have undergone many changes. Every year, every quarter, we launch new products, so design becomes extremely important to us," said Zhang Xiaojin, an exhibitor. Many design companies have grown and expanded their business on the platform and achieved win-win cooperation. "We started to come regularly already for maybe 15 years, and we did start to grow regularly, working with big Chinese manufacturers. Also we extended our fields with our Chinese partner to e-commerce, exhibitions, branding and economic solutions. So it gave us an opportunity to really grow our business very fast. Without the Canton Fair, the growth and (what) we succeeded in the past 10 years would definitely be impossible, so we are very grateful and thankful to the Canton Fair. Definitely," said Michael, a German designer. Scheduled to take place from Oct. 15 to Nov. 4, this edition of the fair has attracted a record high of over 32,000 exhibitors. Shotlist: Guangzhou City, Guangdong Province, south China - Oct 17, 2025: 1. Various of visitors at Canton Fair 2. Various of exhibitors wearing VR headset 3. Hairdryer booth 4. SOUNDBITE (Chinese) Zhang Xiaojin, exhibitor: "The entire market structure and the product structure have undergone many changes. Every year, every quarter, we launch new products, so design becomes extremely important to us." 5. Various of booths, visitors 6. SOUNDBITE (English) Michael, German designer (full name not given)(partially overlaid with shot 7/ending with shot 8): "We started to come regularly already for maybe 15 years, and we did start to grow regularly, working with big Chinese manufacturers. Also we extended our fields with our Chinese partner to e-commerce, exhibitions, branding and economic solutions. So it gave us an opportunity to really grow our business very fast. Without the Canton Fair, the growth and (what) we succeeded in the past 10 years would definitely be impossible, so we are very grateful and thankful to the Canton Fair. Definitely." [SHOT OVERLAYING SOUNDBITE] 7. Certificates of design awards [SHOT OVERLAYING SOUNDBITE] 8. Various of visitors, booths [Restrictions : No access Chinese mainland]