Storyline: China's 2025 "Double 11" shopping festival reveals shifting consumer priorities [Voice_over] At this year's JD.com Double Eleven event, everyday goods took center stage over luxury brands. With mature delivery networks, shoppers had more choices than ever. JD reported strong sales of frozen foods, hot pot foods, and medical cold-chain products. Experts say this shows a shift toward rational spending. [Sound_bite] Zhao Jing, Associate Researcher, International Cooperation Center, National Development and Reform Commission: "This change mirrors the consumption side of China's high-quality economic growth. It follows global economic patterns while highlighting Chinese characteristics. It strengthens domestic demand and lays a solid foundation for the new dual-circulation growth model." [Voice_over] JD said service consumption also surged, including flights, home repairs, tourism and health care. Experts say that with per capita GDP above 10,000 US dollars, spending on education and tourism now tops 45 percent. [Sound_bite] Zhao Jing, Associate Researcher, International Cooperation Center, National Development and Reform Commission: "Such consumption stems from economic growth, social change, and technological progress. As living standards improve, consumers move beyond practicality, seeking emotional comfort and personal meaning. Spending has shifted from 'value for money' to 'value for meaning.'" [Restrictions: No access Chinese mainland]