Cities across China have come to life with a surge of holiday shoppers, as consumption-boosting policies drive demand and lift confidence ahead of the Spring Festival. The 2026 "Shopping in China" and Spring Festival Consumption Season was launched early this month, aiming to fuel a consumption boom through measures targeting goods, services, and diverse spending scenarios. In downtown Xiamen City of east China's Fujian Province, a distinctive shopping district built on an old factory has become a popular new tourist attraction. It has introduced nearly 40 high-quality brands covering retail, entertainment, sports, and other fields, attracting a large number of citizens and tourists. In north China's Tianjin Municipality, a newly built market space integrates cultural and creative product exhibitions, catering, leisure, and nearly 100 cultural performances, becoming a new choice for citizens and tourists during holidays. The city launched a three-month Spring Festival consumption season, creating a number of new consumption formats, models, and scenarios, such as exhibitions and ice and snow activities, to unleash consumption vitality. In Liaoyang city, northeast China's Liaoning Province, an 80-hectare indoor temperature-controlled greenhouse garden brought a new cultural tourism format different from its iconic ice and snow season. Here, tourists can not only enjoy flowers and scenery but also buy local specialty agricultural products and watch Yangko dance performances. This year, the eastern Chinese province of Anhui launched the 2026 Spring Festival consumption season for new energy vehicles (NEVs), reducing the cost of car purchases by issuing consumption vouchers together with trade-in subsidies. In 2025, Anhui ranked first in the country in terms of automobile and NEV production, and maintained its leading position nationwide in vehicle exports which surpassed the one-million mark. This year's Spring Festival begins on February 17, and heralds the Year of the Horse. Shotlist: Xiamen City, Fujian Province, east China - Recent: 1. Aerial shots of factory-turned business area; 2. Various of consumers shopping items at stalls; 3. Various of diners waiting for tables; Tianjin Municipality, north China - Recent 4. Various of visitors, performances; Liaoyang City, Liaoning Province, northeast China - Recent 5. Various of visitors at greenhouse garden; Hefei City, Anhui Province, east China - Recent 6. Various of auto dealership; 7. Various of posters of trade-in program, subsidies; 8. Car purchasers having car registered. [Restrictions: No access Chinese mainland]