Shotlist China - Recent 1. Moviegoers 2. Screen showing film schedule 3. Screen showing movie posters Beijing, China - Recent 4. Various of audiences watching film FILE: China - Exact Location and Date Unknown 5. Clip of film "Avatar: Fire and Ash" 6. Clip of film "Zootopia 2" 7. Clips of film "The Fire Raven" 8. Clips of film "Escape From The Outland" Beijing, China - Recent 9. Various of cinema, people buying tickets China - Recent 10. SOUNDBITE (Chinese) moviegoer (name not given) (starting with shot 9): "I loved 'Zootopia 2' so much that I wanted to watch it again." 11. SOUNDBITE (Chinese) moviegoer (name not given): "I look for films that are more creative and have their own unique style, not just follow formulaic storytelling." FILE: China - Exact Location and Date Unknown 12. Clips of film "Back to the Past" 13. Clips of film "Unexpected Family" China - Recent 14. SOUNDBITE (Chinese) Sun Jiashan, researcher, Chinese Culture Studies Department, Central Institute of Socialism (ending with shot 15): "China's high-quality and high-level opening-up is profoundly reflected in the film sector. In terms of industrial impact, box office contribution, and commercial scale, China's contribution to the global film landscape is becoming increasingly substantial." FILE: Exact Location and Date Unknown 15. Graphics showing information of China's film market China - Recent 16. Moviegoers buying tickets Storyline China's New Year holiday box office surpassed 730 million yuan as of 20:00 on Saturday, highlighting robust demand across the nation’s cinemas. The cinematic lineup during the 2026 New Year holiday featured a robust mix of new releases and holdovers from the 2025 year-end season. Catering to a wide range of audience tastes, the market was led by Disney's blockbuster "Zootopia 2," the sci-fi epic "Avatar 3", and the domestic suspense thriller "The Fire Raven," which rounded out the top three films of the period. Domestic productions stood out for their focus on realism and emotional resonance. "The Fire Raven," a suspense thriller centered on the survival dilemmas of ordinary people, drew widespread attention, while "Escape From The Outland" explored themes of peace and respect for life through a realistic narrative. Meanwhile, "Back to the Past" tapped into nostalgia to revive youthful memories, and the warm-hearted comedy "Unexpected Family," which portrays the bond between elderly people with Alzheimer's disease and a temporary family, became a popular choice for family audiences. Additionally, moviegoers expressed varied preferences driving their holiday choices. "I loved 'Zootopia 2' so much that I wanted to watch it again," shared one moviegoer. "I look for films that are more creative and have their own unique style, not just follow formulaic storytelling," said another moviergoer. The robust holiday performance underscores the vitality and expanding global role of China's film industry. "China's high-quality and high-level opening-up is profoundly reflected in the film sector. In terms of industrial impact, box office contribution, and commercial scale, China's contribution to the global film landscape is becoming increasingly substantial," said Sun Jiashan, a researcher at the Chinese Culture Studies Department of the Central Institute of Socialism. [Restrictions: No access Chinese mainland]