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Japan celebrates its nerd culture at Niconico festival in Tokyo

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Visitors gather during the Niconico Chokaigi festival in Makuhari Messe Convention Center on April 27, 2019, Chiba, Japan. The annual Niconico Chokaigi is organized by Japan’s largest social video website Niconico to create Niconico’s virtual world in real life. The exhibition brings together Japanese traditional culture performers, video gamers, anime creators, j-pop musicians and cosplayers. Organizers claim to attract 150,000 visitors during the two-day festival.

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