STORY: Asian Games launch "Asian Games, Hangzhou Charms" campaign on 50 Days To Go milestone
DATELINE: Aug. 5, 2023
LENGTH: 00:01:55
LOCATION: HANGZHOU, China
CATEGORY: SPORTS
 
SHOTLIST:
1. various of the short film "Asian Games SHOW Hangzhou"
 
STORYLINE:
 
The Hangzhou Asian Games launched the "Asian Games, Hangzhou Charms" campaign here on Friday, as part of the celebration marking the milestone of 50 Days To Go until the Opening Ceremony on Sept. 23.
 
The "Asian Games, Hangzhou Charms" campaign is a trilogy of short films that deliver a unique view of Hangzhou, from the perspective of sports, urban experience and legacy.
 
The first short film, "Asian Games SHOW Hangzhou", is a stop-motion animation produced on Hangzhou silk. As a quintessential cultural element of Hangzhou, Silk was a gift presented to the Heads of State at the 2016 Hangzhou G20 Summit, as a symbol of cultural exchange, modernity and fashion.
 
The short film, produced by individual frames embroidered on a thousand individual pieces of Hangzhou silk, each with exquisite patterns, designs and colors, creates an illusion of movement between each frame. The picturesque story represents the long-standing sports genes of Hangzhou, through a journey of traditional and emerging sports and culture, from diving and sailing, to breakdancing and E-sports.
 
The second film in the trilogy, "Asian Games for Urban Upgrade," will demonstrate the comprehensive infrastructure upgrade within the city, and how technology deploys a smart experience for fans. The short film, shot from the first perspective utilizes the concept of a cell phone screen to highlight the natural beauty of Hangzhou.
   
The third and final film in the trilogy, "Asian Games IN Hangzhou" will utilize the traditional art of the Chinese Stamp, to display the brand and legacy of the Hangzhou Asian Games.
 
Xinhua News Agency correspondents reporting from Hangzhou, China.
(XHTV)