Hilarious footage shows a beauty enthusiast struggling to peel off the gold face mask she applied to her skin.

Ivy Rubil is seen in the video grappling with the challenge of removing her golden face mask at her home in Manila, the Philippines, on October 22.

Footage shows Ivy attempting to strip away the adhesive-like face mask from her skin. The mask clings to her face like glue, making it difficult for her to remove the sticky facial covering.

After several minutes of struggling to find an opening to peel off the mask, she successfully removed it slowly, experiencing a somewhat painful sensation.

She can be seen laughing in response to the frustration, but she manages to take off the entire mask.