A hard-working online seller was seen on CCTV dreaming about live selling clothes in her sleep.

CCTV footage shows the business partners resting together in their small stock room in Bangkok, Thailand on October 12.

While the others were scrolling on their phone, a woman was dozed off between them but suddenly spoke, appearing to sell a shirt to viewers.

Her colleague at the Piece of Shirt shop said: ‘It was like sleep walking but she's live selling to our customers.'

Live stream selling is the fastest-growing section of e-commerce around the world.

TikTok, or ByteDance, currently leads the way and is expanding its network across the United States in a head-to-head clash with Amazon.

Such is the power of the medium, regulators in Indonesia banned live-stream selling last year. The country's government says the regulations are aimed to help protect local physical and online retailers.