STORY: Movies with Chinese cultural themes attract global audience: film professionals
SHOOTING TIME: Aug. 28-Sept. 4, 2024
DATELINE: Sept. 5, 2024
LENGTH: 0:01:16
LOCATION: VENICE, Italy
CATEGORY: CULTURE

SHOTLIST:
1. various of 81st Venice Film Festival in Venice, Italy
2. SOUNDBITE 1 (Chinese): MARCO MULLER, Former Chairman of the Venice International Film Festival
3. SOUNDBITE 2 (Chinese): GUAN TIAN, Director of "Du Yao Mao"
4. SOUNDBITE 3 (English): PAOLO BERTOLIN, Consultant for 81st Venice Film Festival

STORYLINE:

China's traditional culture is a valuable resource for attracting a global audience to the country's films, industry professionals said at the 81st Venice Film Festival in Venice, Italy.

SOUNDBITE 1 (Chinese): MARCO MULLER, Former Chairman of the Venice International Film Festival
"Promoting Chinese culture globally by creating works based on traditional culture is an excellent idea. This approach is on the right track because most foreign audiences already have some understanding of Chinese traditional culture and history. For example, cartoons that draw on traditional culture are sure to be popular, especially among family audiences, young viewers, and children. Moreover, Chinese cinema has a strong tradition of incorporating elements of traditional Chinese art, such as landscape painting, into animation, thereby mastering a distinctly contemporary visual language."

SOUNDBITE 2 (Chinese): GUAN TIAN, Director of "Du Yao Mao"
"I believe that the core of the artistic trend known as 'New Chinese Style' lies in these ancient legends and cultural traditions, which have been passed down for thousands of years and are now being rediscovered. These traditions inherently carry a certain contemporary relevance. I think this is extremely important. These ancient cultures are undoubtedly connected to current culture and modern world trends. We can uncover insights from them that resonate with the contemporary world."

SOUNDBITE 3 (English): PAOLO BERTOLIN, Consultant for 81st Venice Film Festival
"It's clear that Chinese cinema is doing very well in terms of both the performance that it's having with domestic audiences and with festivals."

Xinhua News Agency correspondents reporting from Venice, Italy.
(XHTV)