Bwebajja Dundu, Uganda - Recent

Storyline:
Young Ugandan content creators are promoting local livelihoods by recording, editing, and uploading short videos to the video-sharing app TikTok.

TikTok is playing a significant role in the lives of Ugandan people, both in business and personal spheres. More young Ugandan creators are helping traditional businesses improve their online presence, attracting more customers.

Among these creators is Ivan Ssenjovu, who has gained fame for his comedy skits and has taken Uganda's TikTok scene by storm. He started this venture a year ago.

Ssenjovu's skits provide a comedic take on various aspects of Ugandan life. With thousands of followers, he works hard to keep his audience engaged. His follower count has grown rapidly in a short period, and he credits this success to creating the right content.

Ssenjovu and his group, Melody Hearts Comedy, are also tapping into the business potential of TikTok.

Local businesses, such as restaurant Gaucho Grill, are benefiting from this approach. Since Ssenjovu began promoting the restaurant on TikTok, it has seen a significant increase in demand.

This innovative approach is proving successful for both Ssenjovu and the businesses he works with. At every opportunity, Ssenjovu and his group put on a show.

Shotlist:
Bwebajja Village, Uganda - Recent:
1. Short video being played;
2. SOUNDBITE (English) Ivan Ssenjovu, content creator:
"[I saw it] as a business in TT (Tiktok). Because I went to university, did a bachelor's in drama and film and so I know what I am doing."
3. Various of video creators performing;
4. SOUNDBITE (English) Ivan Ssenjovu, content creator (starting with shot 3):
"You can put a video like this, when it's very good, you can get numbers you have never seen. So, that is why companies are getting into TikTok to start marketing their business. And as those who do those videos, we also get some income, as you know.”
5. Video creators performing;
6. Short video being played;
7. SOUNDBITE (English) Esther Namboira, operations manager, Gaucho Grill (starting with shot 6):
"Everyone would want to go with someone who has mileage, so I chose Melody Hearts because he has the mileage. He has the crowds."
8. Video creators performing;
9. SOUDNBITE (English) Ivan Ssenjovu, content creator (starting with shot 8):
"I know where to touch, I know how to touch my clients. I know that these clients want English. I have learned a little Chinese, I use Luganda our ground [local] language. So, basically, I know how to get every client close to me."
10. Short video being played.

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