Young men stroked toy figures frozen in a large block of ice as they tried to remove them in a bizarre festival game.

Footage shows the lads making swift rubbing motions to warm the figures and pull them out of the slab during Wonder Festival in Shanghai, China, on October 4.

The unusual attraction would let the visitors take a piece from the block if they could melt it out using only their hands.

It was popular among youngsters determined to win a toy by making faster movements to generate more friction and heat.

Wonder Festival Shanghai is a large event in China focused on toys, figures, and collectibles, particularly those related to anime, manga, and pop culture.

It features various exhibitions, including art displays, figure showcases, and exclusive merchandise.