China - Recent Storyline: Chinese winter sports gear manufacturers ride wave of overseas demand [Voice_over] As China continues building its snow and ice economy, companies that manufacture winter sports gear are seeing a rise in interest in their products from overseas clients. Inside a ski equipment plant in Shandgong Province, dozens of machines are processing skis destined for slopes in the U.S., Europe and beyond. [Sound_bite] Wang Dongxin, head, foreign trade enterprise: "So far, we have received orders for over 300,000 sets for 2025, and the momentum of exports continues to be positive." [Voice_over] Besides snowboards and skis, Chinese companies making winter sports clothing, goggles and other gear are also seeing an increase in overseas interest. [Sound_bite] Sun Chongtao, head, foreign trade enterprise: "Since 2024, our company has exported about 22 million U.S. dollars worth of various ski clothing and equipment, achieving a growth of 24.5 percent year-on-year, showing a good development trend." [Voice_over] According to official data, the scale of the country's ice-and-snow economy is expected to surpass 136 billion U.S. dollars this year. [Restrictions : No access Chinese mainland]